The more a company knows about its customers, the more competitive it becomes. But it’s not the amount of data that’s important. Big data and analytics are topics firmly embedded in our business dialogue. Then we will see its importance. What’s more, spending on big data … With the use of big data alot there has been an enormous growth in multiple industries. Big data analytics examines large amounts of data to uncover hidden patterns, correlations and other insights. Education sector is also using data analytics to enhance students’ performance as well as making teaching easier for instructors. With the help of visualization tools like Power Bi, Qlikview, Tableau etc , a user can easily analyze the data and present a new marketing strategy. Data is information, but that's only part of the story. Big Data refers to massive amounts of data produced by different sources like social media platforms, web logs, sensors, IoT devices, and many more. Big data powers many industries and has an effect on all of our lives. In this age, Importance of Data Analytics for business has made a huge opportunity for all. Big data makes companies capable to innovate and redevelop their products. Faster, better decision making. Big Data refers to extremely large data sets that can be analysed to reveal patterns and trends. Defining your target audience is paramount for the … The companies in the present market need to collect it and analyze it because: Big Data tools like Apache Hadoop, Spark, etc. Patient records, health plans, insurance information and other types of information can be difficult to manage – but are full of key insights once analytics are … Social Media The statistic shows that 500+terabytes of new data get ingested into the databases of social media site Facebook, every day. In today’s era, numerous social apps are being developed which result in increasing data massively every day and when we talk about social media platforms , millions of users connect on daily basis , information is shared whenever users use a social media platform or any other website, so the question arises that how this huge amount of data is handled and through what medium or tools the data is processed and stored. Big data is here to stay and will be here for years to come. Big Data Analytics aids an organization to tackle the data and utilize it to find new opportunities. But it’s not the amount of data that’s important. Big data can be analyzed for insights that lead to better decisions and strategic business moves. Importance of Big Data: 10.4018/978-1-4666-8505-5.ch001: Combining vast amounts of heterogeneous data and increasing the processing power of existing database management tools is no doubt the emerging need of IT On social media platforms, billions of users connect daily, users share information, upload images, videos, and many more. Understanding Importance Of Big Data. People are generating more than ever before, with 40 … But that massive amount of data can be used to deal with business problems in a … Data Science and Analytics is an evolving field with huge potential.There are huge requirements and significance of big data analytics in different fields and industries. Big data analytics deals with data primarily and the predictions or forecasts from analyzing databases that help with informed decision making in all processes related to business. The importance of big data analytics in business. Let us now explore the reason why Big data is important? 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2020 importance of big data